|Apple TV 3rd Generation|
The third generation device was originally released in early 2012, and received a hardware refresh the next year.
When the new Apple TV (4th generation) device was released in late 2015, Apple didn't discontinued the older device, but dropped the price of the 3rd generation Apple TV from $99 to $69.
No one is really surprised by this move. I was actually surprised -- and pleased -- that when Apple kept the 3rd generation device in its inventory after the 4th generation device was released. Although the newer device has the ability to add apps and games, and includes Siri search support, the 3rd generation Apple TV was a reliable workhorse for years. I'm sad, but not surprised, to see it finally go.